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Hochschule für Gestaltung Ulm (HfG Ulm) Die »hochschule für gestaltung ulm« (hfg ulm) war eine private Hochschule für Gestaltung, die 1953 von Inge Aicher-Scholl (1917–1998), Otl Aicher (1922–1991) und Max Bill (1908–1994) in Ulm, Baden-Württemberg, gegründet wurde. Trägerin der HfG Ulm war die »Geschwister-Scholl-Stiftung« in Ulm. Gründungsrektor von 1953 bis 1956 war Max Bill.
Die Hochschule für Gestaltung Ulm verstand sich selbst in der Tradition und Nachfolge des Bauhauses (1919–1933). Ab den 1970er Jahren galt das »ulmer modell« in seinen Grundzügen als Vorbild für das Curriculum neuer Designstudiengänge (z.B. Industriedesign, Produktdesign, Kommunikationsdesign) an vielen neu konstituierten Fachhochschulen und Hochschulen im In- und Ausland. Als erste öffentliche Bildungseinrichtung in der Bundesrepublik Deutschland (BRD) übernahm 1970 die in »Hochschule für Gestaltung Offenbach« umbenannte »Offenbacher Werkkunstschule« große Teile des Lehrkonzepts der HfG Ulm. Ein Jahr später folgte ihr bereits die »Staatliche Werkkunstschule Schwäbisch Gmünd«, die sich ab 1971 »Fachhochschule für Gestaltung Schwäbisch Gmünd« nannte (heute HfG Schwäbisch Gmünd).
Der Unterricht erfolgte in Theorie und Praxis. Das Curriculum der HfG Ulm gliederte sich in eine einjährige (Pflicht-)Grundlehre (Darstellungsmittel, Kulturgeschichte des 20. Jahrhunderts, Methodologie, Soziologie, Visuelle Methodik, Werkstattarbeit und Wahrnehmungslehre) und eine dreijährige Ausbildung in einer der so genannten »Abteilungen« (wahlpflichtige Studienrichtungen) Architektur oder Stadtbau (später Bauen), Information, Produktform (später Produktgestaltung) und Visuelle Gestaltung (später Visuelle Kommunikation und Film).
Das Lehrkonzept der HfG Ulm sah insgesamt vier Ausbildungsjahre für maximal 150 Studierende vor, wobei per annum durchschnittlich 43 neue Studenten in den Grundkurs aufgenommen wurden. Die Ausbildung wurde mit einem Diplom abgeschlossen. Im Zeitraum von 1953 bis 1968 studierten insgesamt 644 Studierende an der HfG Ulm, davon waren 98 Frauen (15,2%). Der Anteil ausländischer Studierender betrug ab 1960 rund 40 Prozent.
Der Lehrkörper der HfG Ulm bestand infolge aus 18 Festdozenten (Dozenten mit ständigem Lehrauftrag), zehn Werkstattleitern und technischen Lehrern, 216 Gastdozenten und drei lehrberechtigten Assistenten.
Chronologie Vor 1953 | Konzeptionelle Vorbereitung durch Inge Aicher-Scholl, Otl Aicher und Max Bill.
1.4.1953 | Max Bill wird Gründungsrektor.
3.8.1953 | Unterrichtsbeginn mit 21 Studenten in den provisorischen Räumen der Ulmer Volkshochschule (vh ulm).
8.9.1953 | Baubeginn des Hochschulcampus am Oberen Kuhberg in Ulm nach den Plänen von Max Bill.
2.10.1955 | Feierliche Eröffnung des Hochschulgebäudes. Die Festrede hält Walter Gropius (1883–1969), Gründer des Weimarer Bauhauses.
März 1956 | Rücktritt von Max Bill als Rektor der HfG, weil seine Betrachtungsweisen über die Lehre an der HfG Ulm keine Mehrheit mehr fanden. Die Hochschulleitung übernimmt daraufhin ein Rektoratskollegium, dem Otl Aicher, Tomás Maldonado, Hans Gugelot und Friedrich Vordemberge-Gildewart angehören.
1957 | Max Bill verlässt die HfG Ulm wegen »unüberbrückbarer Meinungsverschiedenheiten über den pädagogischen Aufbau und das Lehrprogramm der Schule«. Nach dem Ausscheiden von Max Bill dominierten die Betrachtungsweisen von Otl Aicher und seiner Ehefrau Inge Aicher-Scholl. Dozenten um Tomás Maldonado (*1922) beeinflussen nun den Lehrbetrieb maßgeblich; sie wollen den »Visuellen Gestalter« aus dem Künstlerklischee des 19. und 20. Jahrhunderts befreien und ihn in den industriellen Produktionsprozess integrieren.
1958 | Die HfG Ulm wir erstmals in der Öffentlichkeit durch ihre herausgegebene Zeitschrift »ulm« wahrgenommen. Ein gewünschter öffentlicher Diskurs außerhalb der Fachwelt über »Produktform und Visuelle Gestaltung«, so wie dies einst das Bauhaus und der Werkbund realisierte, blieb allerdings aus. Stattdessen wurde in der Öffentlichkeit nahezu ausschließlich über die Verschuldung der HfG-Trägerin, die Geschwister-Scholl-Stiftung, und über den »richtigen pädagogischen und politischen Aufbau der Lehre« diskutiert.
Otl Aicher bei einer Vorlesung im August 1959. Foto: Brazilian National Archives, Rio de Janeiro, Brasilien. Fotograf*in und Aufnahmeort unbekannt. 1960 | Theoretisierung der Lehre.
1962 | Im Dezember 1962 wird das Rektoratskollegium durch Otl Aicher als neuen Rektor abgelöst. Eine neue Hochschulverfassung für die HfG Ulm tritt in Kraft.
1963 Die HfG Ulm gerät fortdauernd mit überwiegend unvorteilhaften Presseberichten in die Öffentlichkeit. Selbst liberale Medien berichten ungewöhnlich kritisch über die HfG Ulm. Der Landtag von Baden-Württemberg legt ein 10-Punkte-Ultimatum vor, andernfalls sollen die Zuschüsse aus dem Landeshaushalt gestrichen werden. Der Stiftungsrat der Geschwister-Scholl-Stiftung geht auf das Ultimatum ein.
1964 | Thomás Maldonado wird Rektor.
1966 | Einer breiten Öffentlichkeit wird bekannt, dass die Trägerin der HfG Ulm, die Geschwister-Scholl-Stiftung, desaströs verschuldet ist. Neuer Rektor wird Herbert Ohl.
1967 | Otl Aicher zieht sich immer mehr aus dem Lehrbetrieb zurück. Er verlegt seinen Tätigkeitsschwerpunkt nach München, wo er und seine Assistenten (unter ihnen auch Studenten der HfG Ulm) am Corporate Design der Olympischen Spiele 1972 arbeiten.
1967 | Die Bundesregierung (BRD) beschließt im Rahmen einer Föderalismusreform, dass Bildungspolitik zukünftig Ländersache ist. Daraufhin entfallen die Bundeszuschüsse für die HfG Ulm.
1968 | Die öffentliche Meinung über die HfG Ulm wird zum Desaster. So urteilte beispielsweise die liberale DIE ZEIT: (…) »Die avantgardistische Hochschule mit einem Rektor ohne Talar und Amtskette, mit ihrem unverständlichen, hochgestochenen Jargon (»visuelle Kommunikation«) und ihrer Gewohnheit, alles klein zu schreiben, mit ihren dauernden Krisen, ihrem hohen Anteil ausländischer Studenten und Dozenten [8] ist vielen Bürgern nicht nur im Bereich des Ulmer Münsters schon lange unheimlich. Sie hat es auch ihren Freunden nicht immer leicht gemacht, hat selbst mitgeholfen, sich zu isolieren, hat in ihrer nächsten Umgebung keine gute Public-Relations-Arbeit geleistet (…) Die durch ihre Satzung zur politischen Verantwortung aufgerufenen Studenten protestierten bereits gegen den Vietnamkrieg und sammelten für den Vietcong, als andernorts noch niemand daran dachte (…)«.
2.2.1968 | Der Stiftungsrat der Geschwister-Scholl-Stiftung beschießt, die Stiftung zum 30. September aufzulösen. Er spricht sich für den Anschluss der Hochschule an die Ingenieurschule aus.
21.2.1968 | Der Ministerpräsident von Baden-Württemberg, Hans Filbinger (1913–2007), und sein Kultusminister Wilhelm Hahn (1909–1996) geben vor der Landespressekonferenz den Beschluss des Kabinetts bekannt, dass die Hochschule für Gestaltung Ulm mit der Ingenieurschule Ulm vereinigt werden soll.
5.7.1968 | Einigung der Ministerpräsidenten der Länder (BRD) über das »Abkommen der Länder in der Bundesrepublik Deutschland zur Vereinheitlichung auf dem Gebiet des Fachhochschulwesens«, das Fachhochschulen als eigenständige Einrichtungen des Bildungswesens im Hochschulbereich definierte und mit dem die Umwandlung der Höheren Fachschulen in Fachhochschulen beschlossen und eingeleitet wurde. Die Ratifizierung erfolgt am 31.10.1968. Anmerkung: Eine Konsequenz dieser Entscheidung war auch die Änderung der Zugangsvoraussetzungen, eine weitere Konsequenz war die Ausarbeitung von Fachhochschulgesetzentwürfen in den Ländern, die auch erheblichen Einfluss auf eine weiterhin öffentlich finanzierte HfG Ulm gehabt hätten.
30.11.1968 | Das Kabinett des Landtags von Baden-Württemberg versieht die Landeszuschüsse für die private HfG Ulm mit einem Sperrvermerk. Sie sollen erst dann freigegeben, wenn die gestellten Bedingungen an die HFG Ulm erfüllt werden.
31.11.1968 | Der Lehrbetrieb an der HfG Ulm wird, wie von der Geschwister-Scholl-Stiftung beschlossen, eingestellt.
Visuelle Kommunikation und Typografie Der Ausbildungsfokus an der HfG Ulm konzentrierte sich auf die Gestaltung industriell herstellbarer Produkte (Produktform, Produktgestaltung; heute Industrie- und Produktdesign) und deren »Kommunikation« in der Öffentlichkeit. Typografie wurde in der Abteilung »Visuelle Gestaltung« (1953–1957, ab 1958 »visuelle kommunikation« im »sektor fotografie/typografie« bzw. ab 1965 »grafik, fotografie, typografie und technische kommunikation«) vermittelt, die von 1954 bis 1962 von Friedrich Vordemberge-Gildewart (1899–1962), von 1962 bis 1965 von Otl Aicher und von 1965 bis 1968 von Herbert W. Kapitzki (1925–2005) geleitet wurde.
»Die Abteilung ist aufgebaut wie ein grafisches Atelier. Die wichtigsten Darstellungstechniken, wie Graphik, Photographie, Typografie und Ausstellungsgestaltung, werden in ihrem Zusammenhang gelehrt (…) Das Ziel der Ausbildung in der Abteilung Visuelle Kommunikation ist die Heranbildung von Fachleuten für die gesamte Werbegestaltung, einschließlich Buchgestaltung, Ausstellungsgestaltung etc., also von Fachleuten, die nicht innerhalb einer eng begrenzten Tätigkeit, wie z.B. Typografie, Grafik oder Photo, ausgebildet sind, sondern solche, die alle diese Gebiete beherrschen und sie untereinander verbinden können«.
Typografie wurde folglich nicht im traditionellen Sinne, sondern – z.B. lt. Lehrplan 1966/67 – im Fach Kommunikationslehre bzw. Kommunikationstechniken und angewandte Darstellungstechniken vermittelt. Dozenten in diesem Fach waren u.a. Otl Aicher und Herbert W. Kapitzki. Spezielle Gastvorlesungen oder Seminare zur Typografie sind nicht bekannt. Die Wissensvermittlung beschränkte sich im Wesentlichen auf eine Grundausbildung in der hauseigenen Typo-Werkstatt (z.B. Wahl des Schrifttyps, Satzbreite , Schriftgrad , Groß- und Kleinschreibung, Position in der Fläche, Druck auf farbigen Papier, Durchschuss , Spationieren , Tabellensatz, Korrektur einer Schrift, Typenbeschreibung, Lesbarkeitsvergleiche zwischen Garamond und Akzidenz-Grotesk , typografische Gestaltung von Zeitungen und Zeitschriften), die von Herbert Maeser (1915–1998), einem Schriftsetzermeister, von 1960 bis 1968 geleitet wurde. »Diese kleine Typo-Werkstatt war mit nur zwei Schriften ausgestattet, einer Grotesk – ich glaube es war eine Helvetica – und irgend einer Garamond, wobei uns natürlich keine kompletten Garnituren zur Verfügung standen; denn wir hatten ja kein Geld dafür (…) wir haben einfach aus der Not eine Tugend gemacht …«.
Grafischer und typografischer Stil Die HfG Ulm knüpfte auch an die typografischen Betrachtungsweisen des Bauhauses an, das in der von der Deutschen Schrift (Fraktur ) geprägten Weimarer Republik eine »Moderne (Neue) Typografie« propagierte und ideologisierte, welche sich dann in der »Schweizer Grotesk-Typografie« manifestierten konnte (siehe Grotesk). Wie für das Bauhaus auch, symbolisierte die Grotesk-Typografie für die jungen »Visuellen Gestalter« der HfG Ulm eine neue, junge Industriegesellschaft, den Fortschritt, die sozial orientierte proletarische Fraternisierung und den Internationalismus; vielleicht auch eine Art typografische Zäsur (Typografie = sichtbar gemachte Gedanken) zu den deutschnationalen, teils nationalsozialistischen Denkstrukturen, die im Nachkriegsdeutschland der 1950er und 1960er Jahre noch immer und überall zu spüren waren.
Geprägt wurde der typografische und grafische Stil der HfG Ulm insbesondere durch Otl Aicher, der primär Groteskschriften (z.B. Akzidenz Grotesk und Helvetica) in stereotypen Layouts und Gestaltungsrastern konsequent realisierte. Dieser strenge grafische Stil stand konträr zu den unorthodoxen und neuen Betrachtungsweisen amerikanischer und europäischer Artdirectoren und Grafikdesigner (siehe Grafikdesign ), wie sie im Nachkriegsdeutschland (BRD) beispielsweise von Willy Fleckhaus (1925–1983) oder Olaf Leu (*1936) verkörpert wurden.
Die »Kleinschreibung« an der »hochschule für gestaltung ulm« war eine weiterverbreitete, wenn auch nicht durchgängige Praktik.
Einfluß der HFG Ulm auf die deutsche Nachkriegstypografie Obwohl im Sinne der klassischen westeuropäischen Antiqua -Typografie die typografische Ausbildung an der HfG Ulm keine innovative Bereicherung darstellt, ist deren Auswirkung auf die typografische Alltagspraxis in Deutschland, insbesondere im Segment der Akzidenz-, Werbe- und Gebrauchstypografie sowie im geschäftlichen Briefverkehr, bis heute unverkennbar und eklatant.
Insbesondere durch die oft unkritische und missverständliche Interpretation des Curriculums der HfG Ulm durch viele der in den 1970er Jahren neu gegründeten Fachhochschulen sowie durch die dogmatische Übernahme und Adaption des makrotypografischen Gestaltungsstils der HfG Ulm (Zeilen- und Bildraster, Grotesk, Textumbruch nach Aicher), führte bedauerlicherweise dazu, dass die typografische Lehre – trotzt des technischen Paradigmenwechsels und der Demokratisierung der Produktionsmittel – bis heute in den Fachbereichen »Kommunikationsdesign« o.ä. noch immer unterrepräsentiert und mediokritär ist.
Mythos Ulm Die HfG Ulm veränderte das bis dahin antiquierte Bildungssystem für viele gestalterische Berufe; sie verhalf vielen ihrer Absolventen und Dozenten zu überdurchschnittlichen Karrieren als »Visueller Gestalter« (Produkt-, Industrie- und Kommunikationsdesigner etc.) und/oder in der Lehre an öffentlichen Bildungseinrichtungen (Fachhochschulen, Akademien etc.). Abgesehen von der typografischen Lehre und dem stereotypen grafischen Stil, ist das »ulmer modell« auch aus heutiger Sicht – und insbesondere im Vergleich zu den halbherzigen Bemühungen gegenwärtiger »Hochschulen für Design« – immer noch als visionär und innovativ zu bezeichnen. Insbesondere die Tatsache, dass die intellektuelle Qualität und der ganzheitliche Ansatz der Lehre sowie das oftmals leidenschaftliche Engagement der Lehrenden an der HfG Ulm von ihren Imitaten nie übertroffen wurde, wird letztendlich dazu führen, dass sich die »hfg ulm« dauerhaft als eine Art Mythos in der deutschen Designgeschichte etablieren wird.
Ein besondere Würdigung verdient die unerschrockene demokratische und interkulturelle Bildung junger Menschen in einer damals von Apartheid und Rassismus durch und durch geprägten Welt.
© Wolfgang Beinert, www.typolexikon.de
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